Fundraisers
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Competency test
The context of fundraising
Fundraising strategy and planning
Fundraising from individual donors
Fundraising from business sponsors
Project (institutional) fundraising
1/5
2/5
3/5
4/5
5/5

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1
Prašome užpildyti laukelį
I understand the role of a fundraiser in an NGO.
2
Prašome užpildyti laukelį
I know the professional language and use it properly at work.
3
Prašome užpildyti laukelį
I know the general field of NGOs and fundraising trends/practices.
4
Prašome užpildyti laukelį
I know the operating principles, strategy, sources of funding, decision-making model, internal procedures, etc of my workplace (NGO).
5
Prašome užpildyti laukelį
I know the main legal acts regulating the provision, receipt of donations, and the activities of NGOs and know their content.
6
Prašome užpildyti laukelį
I understand the principles of donations accounting.
7
Prašome užpildyti laukelį
I know the content and circumstances of the benefits granted to the beneficiary/provider.
8
Prašome užpildyti laukelį
I know the principles of NGO annual accountability and the content of mandatory reports.
9
Prašome užpildyti laukelį
I know the principles of personal data protection and apply it in practice.
10
Prašome užpildyti laukelį
I know the ethical requirements for professional behavior.
11
Prašome užpildyti laukelį
I know the values of my organization.
12
Prašome užpildyti laukelį
I can gather information necessary for fundraising planning from external and internal sources.
13
Prašome užpildyti laukelį
I can systematize and analyze information.
14
Prašome užpildyti laukelį
I know and practically apply information collection, systematization, and/or analysis tools (methodologies, IT programs, etc., such as PESTEL, SWOT methodologies, CRM tools, etc.).
15
Prašome užpildyti laukelį
I can set goals/objectives, formulate them clearly based on S.M.A.R.T. criteria and foresee their accessibility assessment criteria.
16
Prašome užpildyti laukelį
I know the principles of segmentation and positioning.
17
Prašome užpildyti laukelį
I can apply specific strategic planning tools in practice (e.g. X-Matrix, OKR, etc.).
18
Prašome užpildyti laukelį
I can prepare a general strategy for fundraising for the organization or a specific area (natural/legal/institutional sponsors), in coordination with the overall strategy of the organization activity.
19
Prašome užpildyti laukelį
I understand the fundraising cycle.
20
Prašome užpildyti laukelį
I can formulate a case for support.
21
Prašome užpildyti laukelį
I know the types of support (donation, in kind, services, volunteering, etc.) and their specifics.
22
Prašome užpildyti laukelį
I can prepare a strategy-based fundraising plan, including desired results, calendar, budget, human resources, etc.
23
Prašome užpildyti laukelį
I can organize and manage fundraising activities applying project management principles.
24
Prašome užpildyti laukelį
I can formulate the most appropriate indicators for measuring the efficiency of fundraising (quality of activity, time, loyalty/activity of donors, financial results, etc.) and measure them in practice.
25
Prašome užpildyti laukelį
I can apply various tools for recording, accumulating, and analyzing results (KPIs).
26
Prašome užpildyti laukelį
I know the principles of donor behavior (donors’ profiles, donation motives, incentives/triggers, behavior patterns, etc.).
27
Prašome užpildyti laukelį
I know different methods of fundraising from individual donors and their specifics.
28
Prašome užpildyti laukelį
I know fundraising channels.
29
Prašome užpildyti laukelį
I can create a fundraising campaign plan.
30
Prašome užpildyti laukelį
I understand what direct marketing is and how is it applied in fundraising.
31
Prašome užpildyti laukelį
I know direct marketing techniques (face-to-face, direct contact, mail, phone, etc.).
32
Prašome užpildyti laukelį
I know the principles of direct marketing-related communication (forms/channels of advertising, formulation of a communication message, storytelling, design/visual advertising, etc.).
33
Prašome užpildyti laukelį
I know the criteria and methods for measuring the effectiveness of direct marketing, assessing the results.
34
Prašome užpildyti laukelį
I understand the digital environment (latest technologies, users’ behavior, etc.).
35
Prašome užpildyti laukelį
I know digital fundraising techniques (Google advertising, viral marketing, email, web design, and SEO) and channels (money transfer instruments).
36
Prašome užpildyti laukelį
I know principles of fundraising in social networks (features of different platforms and their users’ behavior).
37
Prašome užpildyti laukelį
I know the criteria and methods for measuring the efficiency of digital fundraising, assessing the results.
38
Prašome užpildyti laukelį
I know the principles and practices of community fundraising (including the possibilities of being an ambassador, i.e. fundraising from individuals for the organization).
39
Prašome užpildyti laukelį
I know the principles of fundraising in public events (e.g. marathons, city celebrations, concerts, community events, etc.).
40
Prašome užpildyti laukelį
I can organize fundraising events.
41
Prašome užpildyti laukelį
I know the factors and causes of donor satisfaction/dissatisfaction.
42
Prašome užpildyti laukelį
I can formulate the donor’s journey.
43
Prašome užpildyti laukelį
I know the concept of donor lifetime value.
44
Prašome užpildyti laukelį
I can apply donor retention tools, define and measure the loyalty of organization’s donors.
45
Prašome užpildyti laukelį
I know the principles of business sponsors’ behavior (companies’ profiles, sponsorship motives, incentives [triggers], behavior patterns, etc.).
46
Prašome užpildyti laukelį
I can make a list of potential sponsors and prioritize sponsors according to the likelihood of attracting support.
47
Prašome užpildyti laukelį
I can collect and systematize information about the company (including CSR strategy, fields of activity, income/profit, customers’ segments, HR strategy, etc.) and form a company’s profile.
48
Prašome užpildyti laukelį
I know the ways of attracting business support and their specifics.
49
Prašome užpildyti laukelį
I can formulate a value proposition tailored to an individual sponsor.
50
Prašome užpildyti laukelį
I understand the concept of social impact and I am able to follow it while preparing the value proposition.
51
Prašome užpildyti laukelį
I can prepare an attractive sponsorship proposition.
52
Prašome užpildyti laukelį
I can make contact with a potential sponsor.
53
Prašome užpildyti laukelį
I know B2B sales and negotiation techniques and apply them in coordinating sponsorship terms with the sponsor (B2B – business to business).
54
Prašome užpildyti laukelį
I can maintain a relationship with existing business sponsors, provide and accept feedback at all stages of the implementation of the sponsorship project.
55
Prašome užpildyti laukelį
I know the decision-making (provision of support) process in the company.
56
Prašome užpildyti laukelį
I can identify existing and create new forms of how to thank/express appreciation individually to the business sponsor.
57
Prašome užpildyti laukelį
I regularly implement measures to promote the loyalty of business sponsors.
58
Prašome užpildyti laukelį
I can collect and systematize information on funding programs in the field of NGO activity at various levels (municipalities, ministries, cross-border, international programs, private fund initiatives).
59
Prašome užpildyti laukelį
I can prioritize project funding alternatives according to the most important criteria for the organization (e.g. activities funded, likelihood of receiving funding, administrative complexity, compliance with the organization’s strategy, etc.).
60
Prašome užpildyti laukelį
I am able to ensure the inclusion of the project funding option in the fundraising strategy and compatibility with other fundraising activities.
61
Prašome užpildyti laukelį
I can coordinate an application preparation team according to the requirements of the call.
62
Prašome užpildyti laukelį
I am able to organize, control and contribute to the preparation of the application, project implementation and administration (only insofar as it is directly related to the implementation of the fundraising strategy/plan).
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